9 Small Budget Marketing Strategies You Can Do for Reach More Customers
In this day and age, a good marketing strategy is absolutely necessary.
Not only to attract potential customers but also to manage the budget to be effective.
Any amount of money owned by a business will run out uselessly without a good marketing strategy.
In this case, of course, it will be very difficult for a new business in managing finance.
As is known, in addition to the marketing budget, companies also have to pay team salaries, office rental fees, raw materials, and other ongoing operational costs – while struggling to get enough income to stay afloat.
Caught in the act of managing this terrible finance, most entrepreneurs finally leave investments that they consider useless, such as marketing and advertising.
However, it is ironic that ignoring marketing will actually hamper business growth, thereby reducing the income that can be generated.
Related to this, do you know that effective marketing doesn’t have to cost a lot?
Of course, a higher-budget marketing strategy can bring more visibility and consistency in giving feedback, but there are many cheap and very effective marketing strategies that you can use to help grow your business. Here are nine of them:
9 Small Budget Marketing Strategies You Can Do
1. Reference / Referral
One of the best ways to market is to avoid marketing altogether; Instead, create a system that allows your customers to do marketing for you.
Consider the fact that people are four times more likely to buy products when they are referred by their friends.
What’s more, making a referral program doesn’t cost a lot, and depending on how you arrange it, it might be free.
You can offer discounts to your current customers in exchange for new customer references, or offer cash prizes. If you really invest in this strategy, you will see surprising results.
2. Press Releases and News Features
People read the news regularly, and if you have something worth reporting, most news media will be happy to report it to you
Press releases are an inexpensive way to get your brand mentioned in the main publications.
If you do all the work yourself, hunt and send emails to reporters, press releases can actually be a free marketing strategy.
3. Content Marketing
Content Marketing or content marketing requires many forms, but there is no significant investment. The simplest approach is to manage the company’s official blog, add new content several times a week that informs or entertains your readers in a unique and practical way.
Infographics, videos, and podcasts are all included in the content marketing category too. All of this content media has the power to increase your brand reputation, increase your visitor traffic.
If you spend time writing articles as your marketing technique, then don’t forget to invest in improving your search engine optimization (SEO).
This may seem technically complicated, but the reality is with a little reading and perseverance, you can easily learn it.
You will use online tools such as Moz’s Keyword Explorer to identify relevant keywords that can attract high traffic to your website with low competition.
You also need to make structural changes, try to write high-quality content consistently.
This will be an important and necessary routine work, but if you do it yourself, your only cost is time. Believe the long-term benefits will be very large.
5. Social Media Marketing
Start by creating profiles for your business on major platforms such as Facebook, Twitter, and Instagram. Fill in your profile, and start filling in the content that your target market wants.
Reach out to individuals, and make sure to stay connected. By doing it consistently, you can grow thousands of visitors, which represent the flow of traffic to your website.
6. Email Marketing
The email marketing strategy remains one of the most cost-effective marketing strategies, with some sources claiming a return on investment (ROI) of 400 percent or more.
As long as you have a good list (grouped organically, not purchased), and a stable but noninvasive outflow of e-mail, you can see significant returns whenever or the money you make through this strategy.
7. PPC Ads
Pay-per-click advertising can be expensive if you target keywords with high traffic, but there are friendly niches and platforms even for budding entrepreneurs who are most budget-efficient. For example, on Facebook, with only Rp.10 thousand per day, you are able to advertise.
8. Personal Branding
Personal branding works like corporate branding unless it applies to you as an individual. You will promote yourself and your expertise on social media, and maybe on special blogs, get new followers and separate sources of traffic and interests.
The value here is that people tend to trust other people more than just companies, so in the end, you will have influence power that you can use to combine your content or attract new prospects – all without paying a penny.
9. Forums and Groups
Don’t underestimate the power of groups in public forums and social media. You might see someone asking a question that you can answer (with your expertise), or catch a trend from a local event that you can use to promote your business.
The more involved you are with existing communities, including your local environment and your broader industry, the more you have the opportunity to get a target audience.
Plus, there is usually no cost to become a member of this community, so you can reap more benefits.
Well, that is 9 small budget marketing strategies that you can do. By using the 9 strategies above, you will get maximum results without the need to spend an excessive budget.
Show sincerity and highlight solutions to potential customers if you want sales to be successful.
The more powerful you are in doing the 9 things above, the more consumers will buy products or services from you.